We are delighted to welcome Dr Marcus Hoffmann, Partner @ IBM | Consulting Automotive | Strategy & Transformation, as a Founding Member of the Global Executive Advisory Board and as Associate Professor of Corporate Governance and Platform & Ecosystem Strategies at ZEBS International Business School.
As part of a carefully selected group of founding members, Marcus will contribute to shaping the strategic direction and international development of ZEBS.
Marcus brings extensive experience at the intersection of strategy, corporate governance, and platform-driven business models. He has served as Managing Director and Partner within globally leading management consultancies, advising organisations in complex, evolving environments — experience that will be highly valuable to our academic and strategic ecosystem.
Dr Marcus Hoffmann stated:
“Thank you, ZEBS, for the warm welcome and for this great honour.
I am delighted to join ZEBS as Associate Professor of Corporate Governance and Platform & Ecosystem Strategies, and as a Founding Member of the Global Executive Advisory Board.
What particularly resonates with me is ZEBS’ ambition to build a new kind of business school — one that connects academic rigour with practical relevance, international reach, and innovation in learning.
I look forward to contributing my experience in strategy, corporate governance, and platform-driven business models, and to working with an outstanding network of leaders, faculty, and students.
Excited for the collaboration and the impact we can create together.”
— Dr Marcus Hoffmann
At ZEBS, we have built a new kind of business school — continuously evolving to combine EU-accredited academic excellence with real-world, industry-driven learning and global accessibility.
The appointment of founding members to our Global Executive Advisory Board marks an important step in strengthening our connection to international industry leadership and ensuring that our programmes remain closely aligned with real-world challenges and opportunities.
This appointment reflects our continued commitment to building a globally connected institution supported by experienced leaders from across industries.
We are very much looking forward to working with Marcus and to the contributions he will bring to our students, faculty, and global community.
Welcome to ZEBS, Marcus.